We're a group of passionate Midwesterners with a mission to highlight all that is beautiful about America's Heart.

We're a group of passionate Midwesterners with a mission to highlight all that is beautiful about America's Heart.
From St. John to Schererville, Crown Point to Valparaiso, we unearth the best food, drinks, shopping, vacations and more in Northwest Indiana. Our passion is NWI and all there is to LOVE about living here. We’re most active on Instagram and TikTok, and you can check out our weekly list of things to do by hitting the “Things to Do” button on the right.
Meet The Team
We're a group of passionate Midwesterners with a mission to highlight all that is beautiful about America's Heart. Meet the team!
— Joe Lando
Let's collaborate
If you own or manage a business in the Midwest and you want to truly harness the power of social media, digital advertising and word of mouth marketing to grow your brand AND stay in business, let's partner!